The rules
CONTENT GUIDE.
No rocket science. Show real Luvu use, be authentic, don't be sketchy. Here's the breakdown.
Full credit (+1.0)
- Real Luvu app footage — workouts, form check, marshmallow buddy on screen.
- Honest review or testimonial. Good or bad — we want real takes.
- Original audio, original concept. Trends are fine if Luvu is the punchline.
- App name "Luvu" mentioned in the video, caption, or on-screen text.
- Public post, in any supported language.
Half credit (+0.5)
- Luvu is mentioned but barely shown.
- Generic fitness content with a Luvu mention tacked on.
- Quality is fine but engagement is unlikely (private acct, dead audio).
- Re-upload of a video already submitted (only the first gets full).
Zero credit (and we'll flag)
- Hate speech, harassment, anything targeting protected groups.
- Sexual content, nudity, or anything inappropriate for a fitness app.
- Misleading health claims ("Luvu cures X").
- Bot views, paid views, or any form of engagement fraud.
- AI-generated faces / deepfakes pretending to be real users.
- Spam: 10+ near-identical submissions in a day.
- Promoting a competitor inside a "Luvu" video.
How XP works
XP is your lifetime score…
- 1 XP per 100 views on a submitted video.
- +50 / +500 / +2,000 / +20,000 bonus XP when a video crosses 1k / 10k / 100k / 1M views.
- +100 XP per +1.0-credit approval (+50 XP for half-credit).
- +500 XP when an admin flags your video as High effort.
- +1,000 XP when your video is selected to be reposted on the main Luvu account.
Two reward roads
Starter Quest — …
The Long Grind — …
Review timing
Most submissions are reviewed within 48 hours…