The rules
CONTENT GUIDE.
No rocket science. Show real Luvu use, be authentic, don't be sketchy. Here's the breakdown.
Good
- Luvu skits, memes, real Luvu workouts, screenshots, reviews, chats, …
- Anything that mentions Luvu in the video, caption, on-screen text, … and that gets users excited to try out the app or builds brand awareness.
- Original audio, original concept. Trends are fine if Luvu is the punchline.
- App name "Luvu" mentioned in the video, caption, or on-screen text.
- Public post, in any supported language.
- Engaging skits, memes with Luvu in them, or anything that mentions Luvu itself in a clever way.
Bad
- Hate speech, harassment, anything targeting protected groups.
- Sexual content, nudity, or anything inappropriate for a fitness app.
- Misleading health claims ("Luvu cures X").
- Bot views, paid views, or any form of engagement fraud.
- AI-generated faces / deepfakes pretending to be real users.
- Spam: 10+ near-identical submissions in a day.
- Promoting a competitor inside a "Luvu" video.
Good examples
Real Luvu Creator videos that scored full credit. Watch the hook, the disclosure, and how the app shows up on screen.
How XP works
Most of your XP comes from views — the more your video gets seen, the more XP you stack. Going viral is dramatically more valuable than steady traffic.
Example XP per video
| Views | XP earned |
|---|---|
| 1,000 | 10 XP |
| 10,000 | 66 XP |
| 100,000 | 210 XP |
| 1,000,000 | 713 XP |
Capped at 2,500 XP per video.
Additional bonuses are given for videos that show real Luvu use, original concepts, high-effort production, or get selected to repost on Luvu's main accounts — at the Luvu team's sole discretion.
Two reward roads
Starter Quest — …
The Long Grind — …
Review timing
Most submissions are reviewed within 48 hours…